Lainey Wilson and Wrangler Unveil Fourth Collection for Fall Season

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Lainey Wilson and Wrangler continue their partnership with a fourth collection, which was released on Thursday. The country music star and jeans company collaborated on a series of apparel pieces in time for the forthcoming fall season, with styles for women and girls.

Inspired by Wilson’s idiosyncratic marriage of Western style and vintage flair, the collection embraces rich textures, deep tones and statement-making layers for fall. Qualities like movement and versatility take the collection to the next level, without sacrificing Wilson’s signature style.

“Every time I collaborate with Wrangler, we push the boundaries of what ‘country style’ can be,” Wilson said in a statement. “This collection brings that classic vintage vibe I love, but with fresh silhouettes and textures that feel completely new. It’s for anyone who wants to walk into a room and make their presence felt.”

The collection is available on Wrangler’s official website. Prices range from $24.99 to $59.99 for girls, $37.99 to $209.99 for women.

Standout pieces from the collection include the Denim Flare Catsuit, featuring a retro ’70s silhouette, the Jacquard Lainey Coat, with a double-breasted placket and copper hardware, and more styles.

Along with the collection, Wrangler extends its partnership with Wilson through activations as part of her forthcoming “Whirlwind” tour, which kicks off Aug. 14 in Phoenix, Ariz., and concludes on Nov. 8 in Orlando, Fla. Wrangler will host on-site activations for tour stops in Baton Rouge, La., Bossier City, La., and Austin, Forth Wirth and The Woodlands, Texas.

Wilson and Wrangler’s relationship extends more than a year. The country singer starred in the jean company’s fall 2023 collection campaign in May 2023, and launched her first collaboration with the brand in September 2024.

“My parents had me in a pair of Wranglers before I could walk,” Wilson said of her history with the brand at a launch event in September 2024. “One of my most favorite memories is rodeoing in a pair of Wranglers. They just make me feel at home, and especially during a time of my life that is constantly changing. But I’m truly trying to hold onto those things that make me ‘me’ and tell my story, and Wrangler feels like me.”

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