I was sceptical about Zara’s new ‘virtual try on’ tool, but it really impressed me – it’s fun and takes all the guesswork out of online shopping

I was sceptical about Zara’s new ‘virtual try on’ tool, but it really impressed me – it’s fun and takes all the guesswork out of online shopping

As a fashion editor, I always enjoy a shopping trip, but I tend to buy most…

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Fashion Brands Drop Virtual Goods to Drive Omnichannel

Fashion Brands Drop Virtual Goods to Drive Omnichannel

From the metaverse to video game worlds, fashion companies are releasing digital clothing and accessories to…

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THOMAS SABO joins with POCKET STYLER to offer simultaneous virtual and in-store collections

THOMAS SABO joins with POCKET STYLER to offer simultaneous virtual and in-store collections

International jewellery brand THOMAS SABO has joined forces with leading digital fashion game Pocket Styler to offer…

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