I have a deep affection for Target and denim – they hold a special place in my heart. As a devoted Target shopper, my denim collection could last me a whole month without repeating a pair. So, you can imagine my excitement at Target’s latest news! They are rolling out their inaugural “Denim Take Back Event” across all stores starting in early August, giving participants a chance to snag a discount. Yes, you heard it right – saving money and the planet in one shopping spree!
From August 4-10, customers can bring in up to five pieces of used or outgrown denim of any brand to a Target store. In return, they’ll receive a 20% discount on a new denim purchase with Target Circle, the company’s loyalty program. This offer extends to Target’s own brands like Universal Thread and Wild Fable, as well as popular labels like Levi’s. The Target Circle promo code can be redeemed between August 4-10, making it a win-win situation for denim enthusiasts.
Gena Fox, Target’s senior vice president of merchandising for apparel and accessories, highlighted the event’s eco-friendly mission in a recent statement. “Our new Denim Take Back Event provides families with an effortless way to breathe new life into their pre-loved denim,” Fox expressed.
As a parent with a soon-to-be Highschool Junior and a growing 2nd grader, I couldn’t be more thrilled about this initiative. It’s the perfect opportunity to swap out their outgrown denim for fresh, quality picks from Target. With back-to-school shopping looming, this 20% Target Circle discount makes it easier for families to revamp their denim collections while promoting sustainability and reducing waste.
Target’s Denim Take Back Event is a response to the increasing consumer demand for eco-conscious initiatives. It follows the success of Target’s Car Seat Trade-in Program, which has recycled 2.6 million car seats and nearly 40 million pounds of materials since 2016. I’m all aboard this initiative and excited for some guilt-free back-to-school shopping! 🛍️ #TargetDenimEvent #SustainableFashion
Victoria “Babydoll” Johnson is bringing you inside The Dollhouse, middays from 10a to 3p on Foxy 99. She was born and raised in Eastern North Carolina, and grew up listening to legendary heritage Hip Hop Foxy 99 personalities, all while secretly dreaming of one day becoming one of them. Babydoll is known to be an “around the way girl” amongst Foxy listeners, connecting with them and writing about music, pop culture, and holistic wellness.
She is a graduate of Carolina School of Broadcasting, in Charlotte North Carolina. Babydoll colloquially delivers compelling content and information. She connects with listeners not only over the airwaves, but also through social media platforms; as well as in their communities where it counts most.

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