The Best Fashion Launches of July 2025

High summer is in full swing—and with it, the season’s hottest fashion launches just keep coming. July kicks off with Melissa and Diesel’s exclusive new jelly sandals, Jacques Marie Mage’s first Paris flagship, the opening of Chanel’s Hamptons Summer Salon at the newly renovated Hedges Inn in East Hampton, and more. From headline-making fashion news to can’t-miss releases, here’s everything you need to know this month.

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Melissa and Diesel Team Up for an Exclusive Jelly Sandal Collaboration

Who: Melissa and Diesel

What: Exclusive collaboration

Where: Online at shopmelissa.com and diesel.com

Why: Jelly sandals are so back. Case in point: Melissa and Diesel have teamed up to launch this summer’s most subversive footwear. Combining the former’s signature jelly technology with the latter’s bold, edgy design sensibility, the collection introduces three standout styles: the Quantum Thong, Quantum Platform, and Quantum Sneaker.

Jacques Marie Mage Opens Its First French Flagship

Who: Jacques Marie Mage

What: Flagship boutique

Where: Paris

Why: Los Angeles-based eyewear designer Jacques Marie Mage has opened its first Parisian flagship boutique. Located in the historic second arrondissement, the two-story space brings a modern perspective to traditional French design, drawing inspiration from the grandeur of Napoleonic style. The flagship is the brand’s largest European gallery to date, offering limited-edition eyewear, leather goods, and jewelry displayed among objets d’art.

Chanel Unveils a Private Summer Salon in the Hamptons

Who: Chanel

What: Hamptons Summer Salon

Where: 74 James Lane, East Hampton, New York through July 28

Why: Chanel is kicking up its heels and heading east with the rest of the fashion crowd, opening a Hamptons Summer Salon at The Hedges Inn—a newly renovated B&B in East Hampton. On offer are pieces from the spring/summer 2025 collection, the Coco Beach line, and more—including the ever-coveted Chanel 25 handbag. To fête the opening, the house hosted an intimate dinner at Swifty’s, the beloved Palm Beach import now on-site, capped off with a live performance by singer-songwriter Ashe.

Fashion Trust Arabia Announces 2025 Advisory Board

Who: Fashion Trust Arabia

What: Fashion Trust Arabia Awards

Where: Doha, Qatar

Why: The Fashion Trust Arabia Awards will return for the seventh time this November, spotlighting emerging talent from across the globe. An advisory board of industry leaders—including ELLE editor-in-chief Nina Garcia—will select 21 finalists across seven categories: eveningwear, ready-to-wear, accessories, jewelry, new talent, honorary awards, and a guest country: India, in partnership with the Nita Mukesh Ambani Cultural Centre.

Giorgio Armani and Kith Return for a Second Collaboration

Who: Giorgio Armani and Kith

What: Exclusive capsule collection

Where: Online and in-store at kith.com and at select Giorgio Armani locations, including its Hamptons boutique

Why: Armani and Kith are back for their second collaboration—now with the addition of womenswear. The capsule pays direct tribute to the easy silhouettes and chic casual wear that permeate the Armani archives. Pieces range from graphic T-shirts to silk dresses and printed kimono cover-ups.

Brooks Brothers Releases a Tennis Capsule With Prince

Who: Brooks Brothers

What: Collaboration with Prince

Where: Online at brooksbrothers.com

Why: This summer, enhance your style on and off the courts. Inspired by the bold dynamism of ’90s tennis, Brooks Brothers and Prince have teamed up for an exclusive co-branded capsule collection that bridges modern design with nostalgic aesthetics. The limited-edition collab includes graphic T-shirts, polos, track sets, and more.