20 Best Jewelry Brands You Need on Your Radar

20 Best Jewelry Brands You Need on Your Radar

Whether you’re eyeing a gift for your girlfriend or want to spice up your jewelry collection, there’s nothing quite like a pair of bold earrings or a dazzling ring to complement your personality and style. Style isn’t an exact science, but our editors have been reporting on all things fashion for decades, so who better to help narrow down the best jewelry brands for every budget, style and occasion?

Our fashion-forward staffers at Good Housekeeping keep a finger on the pulse of current jewelry trends and most popular jewelry gifts, so we know that finding the perfect piece starts with the right brand. The jewelry brands ahead are comprised of our editors’ top recommendations as well as highly rated jewelry brands with rave reviews. To help you shop, we even handpicked our favorite necklaces, bracelets and earrings that run the gamut from subtle to vintage to flashy.

Don’t forget to store your precious stones in a jewelry organizer and brush up on tips for how to keep your jewelry clean so it stays as shiny and polished as the day you bought it.


A celebrity-favorite brand, Mejuri houses everything from classy necklaces to minimalist bracelets to statement rings — like the one featured below. Since 2015, Mejuri has strived to make fine jewelry more accessible online. “Though a bit of a splurge, they’re pretty high quality and fit right in with the trends,” says Commerce Editor Jacqueline Saguin, who raves about Mejuri’s luxury accessories.


Great jewelry doesn’t have to cost a fortune. Our pros turn to Hey Harper for its impressive value, classic designs and high quality, with tons of jewelry falling between the $50-$70 range. “I wear their hoops every day and they have never tarnished whatsoever, whether I wear them in the shower, gym, etc.,” says Senior Product Analyst Emma Seymour, who gets tons of compliments on her coral hoops.

Crush Bracelet
Hey Harper Crush Bracelet

Now 10% Off

Credit: Hey Harper
Coral Huggies
Hey Harper Coral Huggies

Now 10% Off

Credit: Hey Harper

Brooklyn-born Catbird has exploded since its 2004 launch, expanding to LA and soon, Boston. “It has dainty designs that are super chic and ideal for someone who wants to avoid chunky jewelry,” says Seymour. “I would seriously buy everything but I don’t have enough body parts to wear it all.” A fixture in the permanent jewelry space, Catbird made fans out of our editors with its “forever” bracelets — perfect for those who lose everything. Silver lovers are out of luck as Catbird only sells gold jewelry, but we appreciate that it claims to use 95% recycled 14k gold and recycled diamonds to minimize its carbon footprint.

1976 Ring
Catbird 1976 Ring
Credit: Catbird
Diamond Fizz Bracelet, Sparkler
Catbird Diamond Fizz Bracelet, Sparkler
Credit: Catbird

Shopping for an engagement ring or a special gift? Brilliant Earth is known for its vast selection of lab-grown and ethically harvested diamonds that are available in platinum or white gold, yellow gold or rose gold settings. According to the brand, their diamond mining practices and standards meet “beyond conflict-free” criteria, which include maintaining safe and responsible labor practices, protecting against human rights abuse and more. Whether they want a classic solitaire or a princess cut, this brand is an excellent place to start.

18K Yellow Gold Nadia Diamond Engagement Ring
Brilliant Earth 18K Yellow Gold Nadia Diamond Engagement Ring
Credit: Brilliant Earth
18K White Gold 2mm Comfort Fit Solitaire Engagement Ring
Brilliant Earth 18K White Gold 2mm Comfort Fit Solitaire Engagement Ring
Credit: Brilliant Earth

Popular for its affordable selection of studs, rings and timeless pieces, Gorjana makes great pieces for both everyday wear and nights out like these zodiac charm studs that represent your sign and alphabet necklaces for the perfect gift. “They offer hypoallergenic earrings that are fit for sensitive ears,” one editor adds, who has never been irritated by the brand.

Zodiac Charm Stud
Gorjana Zodiac Charm Stud
Credit: Gorjana
Wilder Mini Alphabet Necklace
Wilder Mini Alphabet Necklace
Credit: Gorjana

This luxury jeweler sells some of the most sought-after pieces, from dazzling engagement rings like its iconic six-prong Tifanny Setting to the Return to Tiffany charm bracelets. Though its pieces are certainly a splurge, you can expect anything from Tiffany’s to be made with top-notch materials and designs that never go out of style.

The Tiffany Setting Engagement Ring
Tiffany & Co. The Tiffany Setting Engagement Ring
Credit: Tiffany & Co.
Return to Tiffany Heart Tag Toggle Bracelet
Tiffany & Co. Return to Tiffany Heart Tag Toggle Bracelet
Credit: Tiffany & Co.

AAPI, female-owned jewelry brand Amyo is known for its minimalist gold jewelry. Layer its vast selection of jewelry that checks off affordability and quality. There’s even an entire hypoallergenic selection that claims to be safe for those with some skin sensitivities. For those who want something outside of the box, there are tons of anklets, body chains and nose jewelry you can shop. Though there isn’t as much silver to choose from, there are still some stylish sterling silver picks if gold isn’t your style.

Mini Ridge Hoops
Amyo Mini Ridge Hoops
Credit: Amyo
Love Knot Necklace
Amyo Love Knot Necklace
Credit: Amyo

BaubleBar has it all, from affordable jewelry to fine jewelry to unique custom picks. Thanks to the brand’s vast selection, it’s a great go-to for gifts that won’t break the bank (the Alexandria ring is a best-seller). Just keep in mind that the brand may not last you forever. “If you own tons of jewelry and like to play around with jewelry for fun, BaubleBar is a good option,” says Seymour.

Custom Cord Bracelet
BaubleBar Custom Cord Bracelet
Credit: BaubleBar
Alexandria Cubic Zirconia Ring
BaubleBar Alexandria Cubic Zirconia Ring
Credit: BaubleBar

This French fine jewelry brand doesn’t come cheap, but it it’s one of the world’s most renowned jewelers. Cartier sells everything from diamond rings to luxurious necklaces and, unlike other brands featured, some of the most coveted watches you’ll find. Its quality is superb and the Cartier collection is admired worldwide for infamous designs like the Love bracelet, Trinity ring and much more.

Love Bracelet
Cartier Love Bracelet
Credit: Cartier
Trinity Ring
Cartier Trinity Ring
Credit: Cartier

Though Madewell may not be the first brand that comes to mind when you think about jewelry, it shouldn’t be overlooked. The brand sells everything from hoops to chain necklaces, bracelets and more. “Madewell’s inventory is even larger online, including more high-end picks that are upward of $200,” says Updates Editor Elizabeth Berry. While she’s noted that some pieces can tarnish over time, Madewell jewelry is great for adding a chic, simple touch to your look without hurting your budget.

Freshwater Pearl Huggie Hoop Earrings
Madewell Freshwater Pearl Huggie Hoop Earrings
Credit: Madewell
Delicate Collection Demi-Fine Birthstone Chain Necklace
Madewell Delicate Collection Demi-Fine Birthstone Chain Necklace

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Credit: Madewell

You can never own too many earrings. For those who agree, Studs makes funky huggies and hoops that you can attach fun charms to or wear solo. Think of designs like coffee cups, cowboy boots and more. Though, you can still find classics like studs in silver and gold. “I find the earrings’ shine lasts long, and I always enjoy scrolling the various options on the site,” says Berry.

Cowboy Boot Huggie
Studs Cowboy Boot Huggie
Credit: Studs
Lightning Stud
Lightning Stud
Credit: Studs

Black-owned jewelry brand Leliame sells everything from timeless chain necklaces to chunky, bold statement earrings to modern hoops. Dress up your next date night with the brand’s playful anklets, too. The founders slowly drop collections in small batches to help eliminate waste. And per the site, its curated pieces are nickel-free for those with skin allergies.

Nunyala Earrings
Home Nunyala Earrings
Credit: Leliamae
Shanti Puffed Heart Necklace
Leliamae Shanti Puffed Heart Necklace
Credit: Leliamae

Alex + Ani has been a staple for years thanks to its stackable charm bracelets and bangles. The brand also sells a wide range of styles you won’t find elsewhere, including fun Harry Potter-themed rings and birthstone necklaces. “This brand is my go-to for rings because they hold up well, offer a variety of thin and chunky pieces and come in an adjustable one-size, so I can wear them on different fingers without worrying about them fitting properly,” says Assistant Editor Annie O’Sullivan.

Harry Potter Deathly Hallows Ring Wrap
Alex + Ani Harry Potter Deathly Hallows Ring Wrap

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Credit: Alex + Ani
Family is a Gift That Lasts Forever Charm Bangle
Alex + Ani Family is a Gift That Lasts Forever Charm Bangle

Now 41% Off

Credit: Alex + Ani

Have you ever fallen asleep with your earrings only to wake up to them digging into your skin? Enter Maison Miru’s nap earrings, a.k.a. earrings you can wear 24/7. Their minimalist earrings feature a flat, smooth back for minimal discomfort when lying down. Senior Editor Alyssa Jung calls it a “game changer” for those with multiple piercings: “Removing every single one before bed, then putting them back in the next morning, is a major pain.” A miraculous fix!

Little Bar Nap Earrings
Maison Miru Little Bar Nap Earrings
Credit: Maison Miru
Explorer Bracelet
Maison Miru Explorer Bracelet
Credit: Maison Miru

Teens, young adults and trendsetters alike love Oomiay for its variety of stylish yet affordable pieces, including vintage styles, colorful bracelets and earrings for special occasions. For example, a GH staffer became “obsessed” with the brand’s “adorable” bow earrings. With many pieces priced around $55, these make great starter jewelry.

Sequence
Oomiay Sequence
Credit: Oomiay
Vintage Ribbon Bow Earrings
Oomiay Vintage Ribbon Bow Earrings
Credit: Oomiay

Best represent your personality with beautiful hand-crafted jewelry. This jewelry brand comes highly recommended for its unique designs that play with a variety of metals and colors. “These handmade pieces are simple but make a statement,” says Deputy Art Director Laura Formisano. While the jewelry is pricier and the selection is more limited, each piece should hold up well over time.

Matisse Blue
Annie Costello Brown Matisse Blue
Credit: Annie Costello Brown
Expo Earrings Silver & Gold Foil
Annie Costello Crown Expo Earrings Silver & Gold Foil
Credit: Annie Costello Brown

Whether you’re heading to work or a wedding, this brand sells classy pieces in intricate shapes that suit dressier occasions. “O&P is my go-to for beautiful earrings, whether I’m looking for a special stud or something more extravagant,” shares one GH staffer. “The items are well-made, high-quality and truly timeless, and it’s my go-to gift for birthdays and holidays, too!”

Olivia Drops
Olive and Piper Olivia Drops
Credit: Olive and Piper
Drew Pendant
Olive and Piper Drew Pendant
Credit: Olive and Piper

This New York jeweler launched in 2015 and is made for anyone who can’t seem to get enough of gold — whether it’s yellow, white or rose. The brand incorporates everything from diamonds to pearls, gemstones and more in classic yet modern designs. And for those in the market for an engagement ring, Aurate also has a collection of rings that can ship in as little as a week.

XL Diamond Bezel Necklace
Aurate XL Diamond Bezel Necklace

Now 62% Off

Credit: Aurate
Toi et Moi Gemstone Classic Ring
Aurate Toi et Moi Gemstone Classic Ring

Now 73% Off

Credit: Aurate

Founded in Los Angeles in 2014 and meaning “true” in French, made-to-order engagement rings and Lab-grown diamonds are this fine jewelry brand’s bread and butter, though Vrai sells a range of products such as bracelets, earrings and men’s jewelry as well. Its diamonds are sourced from the brand’s foundry in the Pacific West and you can choose among 30 unique shapes or even cut your own diamond to create the perfect piece.

Petite Solitaire Stud
Vrai Petite Solitaire Stud
Credit: Vrai
The Classic Petal Oval Engagement Ring
Vrai The Classic Petal Oval Engagement Ring
Credit: Vrai

If you’re drawn to vintage jewelry and modern heirlooms that stand the test of time, Kinn is for you. The brand uses recycled 14k solid gold in the vast majority of its pieces, which range from baroque pearl earrings to signet rings and engagement rings. It also sells pre-owned vintage pieces and has a Repurpose program in place to recycle metals and stones into new and custom pieces.

Celine Baroque Pearl Earrings
Kinn Celine Baroque Pearl Earrings
Credit: Kinn
Petite North Star Signet Ring
Kinn Petite North Star Signet Ring
Credit: Kinn
Headshot of Olivia Lipski

Olivia (she/her) is a media and tech product reviews analyst at the Good Housekeeping Institute, covering tech, home, auto, health and more. She has more than five years of experience writing about tech trends and innovation and, prior to joining GH in 2021, was a writer for Android Central, Lifewire and other media outlets. Olivia is a graduate of George Washington University, with a bachelor’s degree in journalism, political science and French, and she holds a master’s degree in communications from Sciences Po Paris.

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