Creased, crumpled: S/S 2025 menswear is about a laidback languor

Prior to Prada’s S/S 2025 menswear show, a small white cabin – suspended on stilts in the Fondazione Prada show space – pulsated with the sounds of Faithless’s Insomnia, as if a party was taking place within. As the show began, models streamed from the cabin’s doorway into the starkly lit Deposito space, their clothing creased and crumpled, like they were emerging into daylight after a long night out.

Co-creative directors Miuccia Prada and Raf Simons said it was about creating clothes that had ‘lived a life, that are alive in themselves’ – an ode, they said, to ‘freedom, youthful optimism and energy’. ‘Youth is the future… it is hope. We wanted to do something that would express youthful optimism because the times are so bad,’ Mrs Prada elaborated backstage after the show.