Hyungji Elite’s student clothing brand Elite announced on the 9th that it has entered the Japanese market for the first time in the Korean school uniform industry by signing a contract to supply uniforms with Kyoto International Middle and High School.
Hyungji Elite held a ceremony to sign a school uniform supply contract at Kyoto International Middle and High School in Japan on the 8th with officials from both sides attending. Under this contract, elite student uniforms will be supplied to all students of Kyoto International Middle and High School from the new semester in March. Kyoto International High School is a prestigious high school in baseball that made headlines by winning Japan’s most prestigious national high school baseball championship, “Koshien 園,” in 2024.
The school highly evaluated elite student clothing products with functionality and activity based on excellent materials, and showed high satisfaction with stylish designs that reflected students’ lifestyles.
It is noteworthy that the Korean casual school uniform was introduced for the first time in the Japanese school uniform market, where traditional school uniform styles are still mainstream, pioneering the realm of daily clothes.
Kyoto International Middle and High School has purchased and worn outerwear individually, but it is expected that the introduction of a casual school uniform lineup that satisfies both comfort and style will strengthen students’ sense of belonging and school identity.
Hyungji Elite plans to gradually expand its lineup in the future, starting with the supply of casual lifestyle items, and establish long-term partnerships in Japan.
It plans to actively expand its market share in Japan with excellent quality and sensuous design as if it successfully settled in the Chinese market by implementing a premium strategy for special schools such as international schools.
In addition, with this contract, it is also preparing to expand its business to sports clothing such as sportswear and sports uniforms. Given that Kyoto International High School is a prestigious baseball school, it plans to speed up its phased business expansion strategy by combining its know-how in producing sports clothing and uniforms.
Prior to entering Japan in earnest, Hyungji Elite participated in Japan’s largest fashion business exhibition “Fashion World Tokyo 2025” in October last year to showcase the style of k school uniforms of excellent quality and design, receiving favorable reviews from local officials as well as global buyers.
“Based on our design know-how and quality competitiveness accumulated in the Korean and Chinese markets, it is significant that the uniform culture will enter the conservative Japanese market for the first time,” an official from Hyungji Elite said. “Starting with the Kyoto International Middle and High School contract, we will continue our differentiated competitiveness in the global market by promoting high-quality premium products and comfortable and casual K-school uniforms.”
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