BREAKING GROUND: Sprayground has officially landed in the U.K. with plans for a runway show on Thursday and a capsule collection of jazzy backpacks, totes and travel accessories created with London Fashion Week.
The 10-piece, limited-edition London Fashion Week capsule is exclusive to Harrods, and will be available for two weeks starting Tuesday.
Sprayground’s full, seasonal collection will launch in the U.K. later this year and be stocked at around 50 stores, including Harvey Nichols. Sprayground, which soft-launched in the U.K. late last year, sells in more than 90 countries, and has 105 monobrand stores in China.
The new capsule includes statement bags and travel pieces with the brand’s pop art-inspired designs, color blocking and futuristic metallic accents.
A Sprayground tote for London Fashion Week.
The brand’s signature shark-mouth design has been reimagined in high-shine finishes, and there are also graffiti-inspired prints splashed across vegan leather and technical fabrics. In a nod to fashion week, some of the prints feature buttons, fabric swatches and drafts of invitations, while one bag has a zipper that resembles a tape measure.
David BenDavid, Sprayground’s founder and chief creative director, said he set out to create a collection “that embodies the spirit of London — bold, unapologetic and always ahead of the curve. These pieces are more than accessories; they’re wearable art that fuse luxury with edge.”
Sprayground, which is marking its 15-year anniversary in 2025, is showing in London by invitation as part of the British Fashion Council’s international designer program. It has previously shown in New York and Milan.
BenDavid said he plans to showcase 47 couture looks inspired by his bag designs. He’s made them using upcycled fabrics and new patterns. Some are 3D, while others are abstract.
His fall 2025 collection featured 450 prints, patterns and techniques, he said.
The show will also offer a first look at exclusive licensed collaborations, including a preview of Sprayground’s upcoming partnerships with Porsche and the Frank Lloyd Wright Foundation. Sprayground also has upcoming collaborations with companies including Lamborghini, he said.
link