JAKARTA – Fashion is not just about following trends. The way we choose clothes also reflects values, mindset, and concern for the environment.
In recent years, more and more people have started to abandon the concept of fast fashion and switch to more durable clothing, made with consideration, and have designs that are timeless.
“This choice is not only about style, but also about responsibility.
In recent years, more and more people have started to abandon the concept of fast fashion and switch to more durable, thoughtful, and timeless designs. This choice is not only about style, but also about responsibility.
After recording a fairly rapid development at the end of 2025, Sofniprivé is preparing to introduce its latest collection directly to the public.
Through the launch of the L’essence collection held at the Pop-Up Booth Sofniprivé in the context of the Halal Fair at JICC Senayan on February 14-15, 2026, visitors are invited to take a closer look at the new direction offered by this brand in the world of simple premium fashion.
The presence of this collection is not only to showcase clothes, but also to present a concept of space that illustrates luxury that is still functional. In the midst of changing trends in 2026, when consumers begin to prefer and consider quality over quantity, Sofniprivé brings the idea of “Sophistication with Conscience” as an answer for modern women who want elegant designs, ethical processes, and quality that can be worn in the long term.
In appearance, L’essence carries a calm luxury. The silhouette is simple, the cut is neat and professional, so it is easy to wear from work activities to official events without much adjustment. The focus is on details, materials, and comfort, not on excessive ornaments.
“For us, true climbing is an intellectual choice. Through L’essence, we are not only designing clothes, but a narrative about women who are confident with quality simplicity. The use of sustainable fibers is our way of ensuring that this beauty does not sacrifice the future of the environment,” said Yunitania Sofyanalisa Creative Director Sofniprivé, quoted from an official statement from Sofniprivé.
The step of presenting this collection directly at JICC Senayan is also part of an effort to strengthen relationships with customers. The approach is made more personal and limited, so that the interaction feels closer and exclusive.
“The success at the beginning of this year is a validation that the premium market wants brands that have real transparency and ethical values. Our focus at JICC is strengthening customer loyalty through the ‘Private Circle Model’,” said Wiena Nuariza, Chief of Business Sofniprivé.
“Our investment in environmentally friendly packaging and personal service is a long-term commitment to building a sustainable luxury ecosystem in Indonesia,” he continued.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language.
(system supported by DigitalSiber.id)
link