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Ahead of the Lunar New Year, which falls on Jan. 29, Tory Burch has launched a collection and campaign that pays tribute to the upcoming Year of the Snake. The collection includes an assortment of handbags, footwear, ready-to-wear and accessories symbolic of luck, wisdom and prosperity.
Tory Burch Lunar New Year collection.
Courtesy of Tory Burch
Throughout all of the items within the capsule is a stylistic nod to the Year of the Snake, including the crystal-embellished serpent found on the metal clasp of the small Eleanor Spazzolato bag and the snake motif handle found on some of the tote bags.
Tory Burch Lunar New Year collection.
Courtesy
The collection also includes items from the mainline collection, with pieces from the T Monogram family also receiving a festive redesign. The ready-to-wear pieces in the collection include cardigans, sweaters and dresses available in colors from silver and black to auspicious red hues. These pieces are complemented by a selection of jewelry available, which includes a Crystal Wave ring, a charm pendant necklace and several earrings that are designed with the same snake motif seen throughout the collection.
Tory Burch Lunar New Year collection.
Courtesy
The limited-edition collection will be featured in boutiques across China and the Asia Pacific region and will also be present in select locations across North America, Europe and Japan. The in-store experience will include red shopping bags, which symbolize good luck and prosperity in the new year, which have been redesigned with serpentine shapes in the classic T-monogram.
Tory Burch Lunar New Year collection.
Courtesy
The lunar calendar is a dating system based on the cycles of the moon’s phases, with each month corresponding to a complete lunar cycle. Many cultures, including Chinese, Islamic and ancient Roman, have used or continue to use lunar or lunisolar calendars. In Chinese culture, the snake represents a profound period of transformation, wisdom and spiritual growth.
Tory Burch Lunar New Year collection.
Courtesy
The collection is also now available to shop at toryburch.com.
Tory Burch Snake Linear Earrings
Price upon publish date of this article: $148
Tory Burch T Monogram Small Eleanor Rectangular Bag
Price upon publish date of this article: $598
Tory Burch Mini Satin Snake Handle Tote
Price upon publish date of this article: $698
Tory Burch Crystal Wave Ring
Price upon publish date of this article: $198
Tory Burch T Monogram Night Owl Embellished Mini Tote
Price upon publish date of this article: $448
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