Top 10 Fashion Accessories Ad Campaigns of 2023

Though bags and shoes continue to be the biggest driving factor of sales in luxury fashion, accessories campaigns can often play second fiddle to seasonal ready-to-wear campaigns in terms of their scope and creativity in concepting and building out narrative – especially in a year when investing in beautifully executed traditional fashion campaigns took a bit of a back seat to digital activations.

Nonetheless, this transition space between classic print ad and forward-thinking digital activation can be the ideal for the kind of snappy visual storytelling in which accessories thrive: one product, one star, big impact.

Louis Vuitton tapped Steven Miesel for a campaign that highlighted its long-awaited second collaboration with Yayoi Kusama, bringing the artist’s signature polka dots playfully to life (a campaign that arrived in tandem with some crazy store takeovers). Loewe continued to blur the boundaries between art and reality while flexing its mastery of craft. One of the most unique and focused accessories brands to emerge in the last few years, 13 09 SR explored contrasting textures for a slick, sensual, and utterly cool campaign.

Here are The Impression’s Top 10 Accessories Ad Campaigns of 2023 as selected by
Chief Impressionist Kenneth Richard.

Chanel

Chanel Creative Director | Virginie Viard
Photographers | Inez & Vinoodh
Models | Jennie, Whitney Peak, Lily-Rose Depp, and Margaret Qualley
Location | Seoul, Los Angeles, Palm Springs, New York


Gucci

Director & Photographer | Glen Luchford
Art Director | Christopher Simmonds
Models | Dakota Johnson
Stylist | Mel Ottenberg
Hair | Mark Townsend
Makeup | Georgie Eisdell
Location | Los Angeles, California


Gucci

Art Directors | Kevin Tekinel & Charles Levai
Director & Photographer | Harley Weir
Models | Sora Choi, Adarsh Jaikarran, Aivita Mūze, Indira Scott, Kevon Adonis Gyamfi, Pierce Abernathy
Stylist | Mel Ottenberg
Hair | Mustafa Yanaz
Makeup | Diane Kendal
Set Designer | Stefan Beckman
Music | The Strokes – “I’ll Try Anything Once (“You Only Live Once” demo)”


Louis Vuitton x Yayoi Kusama

Louis Vuitton Creative Director | Nicolas Ghesquière
Artist | Yayoi Kusama
Creative Director | Ferdinando Verderi 
Photographer | Steven Meisel
Models | Bella Hadid, Christy Turlington, Devon Aoki, Fei Fei Sun, He Cong, Karlie Kloss, Liya Kebede, Malick Bodian, Natalia Vodianova, Parker Van Noord, and Rianne Van Rompaey
Stylist | Carine Roitfeld
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Ashley Brokaw
Manicurist | Jin Soon Choi


Prada

Prada Creative Directors | Miuccia Prada & Raf Simons
Creative Director | Ferdinando Verderi
Concept, Artwork, and Direction | Alex Da Corte
Talent | Scarlett Johansson
Makeup | Frankie Boyd
Set Designer | Mary Howard



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